Optimising Miway's website for improved user experience
We partnered with Miway, a leading short-term insurer, to evolve their website into a market-leading, mobile-first platform that enhances user engagement, drives conversion, and cultivates long-term customer relationships.
Our strategy focused on improving the user experience through intuitive UX and UI design and navigation, engaging content, and easy-to-use self-service tools. We created a coherent, streamlined user flow, and condensed and restructured cumbersome content into components featuring pictograms and language that’s fresh, familiar, friendly and on brand.
We also implemented a flexible content management system, giving Miway’s marketing and UX teams full autonomy over web content updates.
To amplify digital marketing efforts, we integrated SEO – without undoing any optimisation already in place – as well as analytics and conversion rate optimisation tools.
This modular, scalable solution now supports ongoing growth and agility. Miway’s refreshed website not only reflects a cohesive brand ecosystem but also aims to deliver measurable business impact.
Close collaboration with Miway has led to the scope of work extending beyond the website into a pipeline of new projects and exciting product lines.
Partnering with Luckybeard on our new website has been an outstanding experience. From the very beginning, they understood our goal of creating an intuitive, engaging site with our customers at the centre of every decision. They went beyond simply delivering, they immersed themselves in our brand and what we stand for. They became a true partner who brought our vision to life with creativity, strategic thinking, and incredible dedication. And that partnership isn’t ending at launch.
Digital Lead
