From trusted Telco to trailblazing TechCo
In South Africa, millions are unbanked, relying on cash and missing out on economic growth. Recognizing this gap, Vodacom partnered with Luckybeard and Alipay to transform from a telecommunications provider into a technology leader with the launch of VodaPay, the country’s first super app.
VodaPay isn't just an app; it's a seamless financial ecosystem designed to empower everyone, including those without bank accounts. It allows users to pay bills, manage finances, send and receive funds, shop across various mini-apps, and access vouchers and cash advances for financial relief.
This transformation was about more than just technology—it was about crafting a unified brand experience. VodaPay became a lifeline for over 5 million users, demonstrating how innovative experiences can bring bold brand ambitions to life.
The launch of VodaPay was one of the most pivotal projects for Vodacom Financial and Digital Lifestyle Services. Therefore we needed to partner with an agency that was up for the challenge
Executive Head of Digital and Marketing
The Vodacom Superapp
In South Africa, millions are unbanked, relying on cash and missing out on economic growth. Recognising this gap, Vodacom partnered with Luckybeard and Alipay to transform from a telecommunications provider into a technology leader with the launch of VodaPay, the country’s first super app.
VodaPay isn't just an app; it's a seamless financial ecosystem designed to empower everyone, including those without bank accounts. It allows users to pay bills, manage finances, send and receive funds, shop across various mini-apps, and access vouchers and cash advances for financial relief.
This transformation was about more than just technology—it was about crafting a unified brand experience. VodaPay became a lifeline for over 5 million users, demonstrating how innovative experiences can bring bold brand ambitions to life.
The launch of VodaPay was one of the most pivotal projects for Vodacom Financial and Digital Lifestyle Services. Therefore we needed to partner with an agency that was up for the challenge, Luckybeard was exactly for us! Their creative flare, solution-focussed attitude, fast response rate and their ability to provide in-depth knowledge, based on detailed research, were all key contributors to our partnership being a great success.
Executive Head of Digital and Marketing
